Bryley Receives Prestigious Channel Partners 360° Award!

April 11, 2017 — Bryley Systems is pleased to announce that it has been honored by Channel Partners, with the 2017 Channel Partners 360° Business Value Award.  We are one of only 25 technology-oriented companies worldwide to receive this award, which is one of the most sought-after in the industry.

This award honors service providers that are taking a holistic approach to technology solutions and creating business value for their clients and have a well-rounded portfolio.  Channel Partners started “as a simple idea to reward partners of all sizes for creating business value for their customers through telecom, IT, and cloud solutions…” and “rewards channel partners – agents, VARs, dealers, system integrators, MSPs and consultants – of all sizes for innovation, solutions-orientation and customer focus.”

Bryley’s President, Gavin Livingstone and co-owner, Cathy Livingstone, were on hand to accept the award stating “Bryley Systems works toward continuous improvement; we strive to manage, optimize, and secure our client’s information technology, which brings substantial business benefit and value to their organizations. Our team-focused, best-practices-oriented approach, coupled with high-value/low-risk service options, enables us to provide our clients with Dependable IT at a Predictable Cost™.

We thank Channel Partners for this prestigious Channel Partners 360° award!”

Award recipients were honored at a ceremony on April 11 at the Channel Partners Conference & Expo in Las Vegas.

Cathy and Gavin Livingstone judge at MHS SE Fair!

Cathy and Gavin Livingstone, joint-owners of Bryley Systems Inc., were again judges at the Marlboro High School Science and Engineering Fair on Tuesday, February 28. (The MHS SE Fair is a well-run, annual event that provides support and encouragement of student research, inquiry, and design.)

Cathy is pictured with Kimberly Konar and Amanda Cameron (aka The Bottle Girls), who presented BioPlastic: An Alternative to Environmentally Destructive Polymers. Kimberly and Amanda were third-place winners.

Winners go to the upcoming Worcester Regional Science and Engineer Fair and, if successful, on to the Massachusetts State Science & Engineering Fair.

Announcements, news, events, and promotions

Virginia Livingstone joins Bryley Systems

Virginia Livingstone joined Bryley Systems’ Services team. In her role as Kaseya Systems Analyst, she will continually optimize our use of Kaseya® VSA, the award-winning Remote Monitoring and Management (RMM) tool that provides a modern, fully integrated, and powerful IT-systems-management platform.

Mrs. Livingstone holds a degree in Computer Science from Clark University and has over 20 years’ experience troubleshooting and diagnosing client issues. She is well-versed in server databases and network support tools, and possesses strong debugging skills. Prior to Bryley Systems, Virginia was an IT Automation Engineer for Intel Corporation in Hudson, MA.

Bryley Systems donates a new 23” LED monitor to Assabet Valley Chamber

Bryley Systems donated a HP ProDisplay P232 23” LED Monitor, valued at $175, for the annual auction at the Assabet Valley Chamber of Commerce.

We’re looking for field-service and business-development employees

Bryley Systems is growing. We have an immediate need for field-service personnel with IT experience and we plan to add a salesperson to our business-development team. Interested applicants may email HR@Bryley.com or call 978.562.6077.

Winner of our monthly Service-Ticket Survey drawing

Monthly, we select a winner from all respondents to our service-ticket surveys. Congratulations to DG of FS, our survey-response winner from last month.

Our winner received a $10 gift certificate, compliments of Bryley Systems.

Bryley Basics: Purchase Windows 10 with new PCs and laptops

We keep having the same conversation with clients over and over again, especially those who are buying new computers: What Windows version should I deploy?

If you are purchasing new computers for your organization, please consider installing Windows 10. We have clients who still want us to install Windows 7, however, that operating system will be end of life January 14th, 2020.  What that means is that Microsoft, after 1/14/2020, will no longer provide security updates for Windows 7, such that your computer will be more susceptible to getting malware and your organization will not be compliant. In less than 3 years, you will have to upgrade the operating system of that computer, which involves additional labor costs, software licensing, and employee downtime.

Note: We didn’t forget about Windows 8.1, but we find that a lot of distributors no longer stock computers that have Windows 8 (8.1) pre-installed. It also seems to be another operating system (remember Vista?) that Microsoft “abandoned” since it was only around for 3 years, making it one of the most short-lived operating systems.

Prior to installing Windows 10 on new computers, we will need to find out if current applications are compatible with the new operating system. With the name of the application and the version, we should be able to verify compatibility by searching the Internet and then verifying with the manufacturer directly.

For more information, please visit Migrating to Windows 10 – Now, later, or never, from the August 2015 issue of BITs (Bryley Information and Tips).

Making this type of transition isn’t always easy, but we are here to help; please reach out to us at 978.562.6077 or email ITExperts@Bryley.com.

 

Making Working Remotely Work

By Lawrence Strauss, Strauss and Strauss

Working remotely is trending. Yet, according to the American Community Survey, while telecommuting dramatically rose 79 percent between 2005 and 2012, telecommuters made up only 2.6 percent of the American work force; a pretty small percentage, and the true number is difficult to really get a handle on, as organizations have been shown to count answering emails after hours as working remotely.

What is generally understood as working remotely is working at least three days of a work-week from a location other than at an organization’s offices. People invested a lot of the last 130 years building our city-filled offices and suburban office parks, but no one foresaw today’s 94 percent broadband access to the internet; the world is now suddenly different.

“The seat of the pants to the seat of the chair,” was how Sinclair Lewis characterized the art of writing 100 years ago, but it may as well describe how to accomplish much of what we do today, whether it’s writing a manual or code, bookkeeping or administration, designing in Photoshop or AutoCAD. Global Workplace Analytics finds that 50 percent of the work-force holds jobs that are at least in-part compatible with remote work. So who cares the location of the chair?1

Workers care

Working from home eliminates the often tense and costly daily commute of almost an hour a day on average. Working at home means when you have a break, you can do things that would not seem to fit or be possible at the office, like weeding your garden or playing piano. Teleworking with flexible hours may make it easier for workers to balance their work and family responsibilities. Workers appreciate the ability to schedule their lives around their work rather than the other way around. (Studies have shown some place a greater value on flexibility than career advancement.)2 Also working alone helps people avoid office gossip and politics, and enables them to focus on their tasks and be more productive.3 In a 2013 study of a Chinese travel company, Ctrip, employees who were allowed to work remotely were more satisfied with their jobs and less likely to leave.4

On the other hand, “the absent one is always wrong”, goes a French proverb. And there is common sense wisdom to this: out of sight, out of mind. How much takes place in the little interactions between co-workers day-to-day? How does telecommuting affect collaboration? How does a remote worker feel engaged and motivated? Do projects get assigned to people who speak up because they are there? And do doubts nag at the telecommuter that what he’s contributed is being really understood and valued?

Organizations care

In 2007 Jack Welch, former CEO of GE, critiqued telecommuting as diminishing face-time, which he argued made it difficult for managers to see “how calm you stay in a PR crisis, how decent you are to new employees … how much you sweat during a tough deal, and how hard you work on a deadline without bitching and moaning.” In 2013, Yahoo! ended the possibility for employees to work remotely. Best Buy quickly joined the group of companies banning telecommuting.5 And there was a flurry of others, too, including Aetna last year. Unlike GE, though, these moves seemed a desperate reigning in of perks from companies in trouble, making it akin to the business adage, “nobody ever made a profit by cutting costs;” the way an organization treats customers, vendors and employees is revealing of the state of its health.

But in an echo of Jack Welch, when Yahoo! ended its work-at-home perk, then-Google CFO, Patrick Prichette, had this to say about the subject, “how many people telecommute at Google? as few as possible … there is something magical about sharing meals … about spending the time together, about noodling on ideas, about asking … ‘what do you think of this?’ these are [the] magical moments that we think at Google are immensely important in the development of your company, of your own personal development and [of] building much stronger communities.”

Conversely nearly 25 percent of employees work remotely at least part-time at UnitedHealth Group. UnitedHealth internally studies flexible work options to determine ROI. Heather Lemke, Vice President of Talent Acquisition, says their data shows “telecommuters have high quality performance, a low turnover rate and increased employee satisfaction.” As of 2015, 80 percent of companies offer some kind of flexible work options; notable leaders of work-at-home options include IBM, Dell and Deloitte.6

So businesses take different tacks on the telework issue. And maybe like the individual workers themselves – some of whom take to working remotely and others of whom want the routine and environment of the office – organizations are also not all the same, and what works for some, does not work for others.

Best Practices for the Organization

So let’s say you’re a business manager considering offering work-at-home options to your employees, how do you make it work?

Technology makes it seem so possible … what was inconceivable a generation ago, today we take altogether for granted. And we get annoyed if our instant connectivity does not work without a hiccup; and of course it’s all private and secure. And anyway, who would be interested in what I send? This thoughtlessness or naive vulnerability, makes for easy pickings for criminals, like walking a city alley alone at night. So the first thing that needs to be addressed is, how do you make sure working remotely will be secure? An IT professional, such as Bryley Systems, can get you set up fully and correctly; following are some commonly found compromises and defense strategies.

To secure your business and employees, the first protection is education. The vulnerabilities most associated with remote work are malicious Wi-Fi connectivity, malware and lost or stolen devices.

In early 2016, a survey of 882 IT professionals reported that 24 percent of mobile devices used in their organizations had connected to a malicious Wi-Fi hotspot in the past, while 39 percent said those devices downloaded malware.7

Open, unsecured (or shared password) Wi-Fi networks, such as are common at hotels, libraries and coffee shops, can pose threats, especially if the employee passes confidential data like log-in or credit card information over that network. In such cases, the employee is opening himself up to man-in-the-middle (MITM) attacks, in which a hacker can place himself between the two connected devices and steal information.

It’s ideal for the employee to avoid such networks and instead use his home Ethernet connection or his own mobile Wi-Fi hotspot for access. But, for open Wi-Fi network circumstances, an organization should have a Virtual Private Network (VPN) in place, to which a mobile device connects directly, and through which the employee connects to the internet or organization’s server.

Cloud services can help an organization keep a high level of security. A Managed Cloud Service Provider (like Bryley Systems) can encrypt the data transmitted from remote locations to the organization’s intranet. Also encrypting company data on the remote device is an encouraged best practice.

Malware (which can steal sensitive data, among wreaking other havoc) is not all that different for remote workers or workers on site. It is mostly delivered via email or web links that look to come from a trusted source, but are anything but harmless. Training is critical to cut down on malware incidences. Best practices also include the separation, by partitioning, of company data from personal data, a feature associated with PCs, but also available now on many phones.

Also mobile devices can get stolen or lost; which means data can easily fall into an outsider’s hands if the devices are not secured properly. Employers must know the technical details about each of their employee’s mobile devices. Organizations need to establish policies about how employees can tell the company or its IT provider if the device is lost or stolen. The organization or its IT partner must know how to disable the device and turn off all applications and/or force password resets – and be able to respond immediately when a breach is detected. The organization must also inquire of the employee about so-called Shadow IT, unauthorized applications that may have seemed helpful, but circumvent the managed network, such as unauthorized Google Drive or Dropbox accounts.8

Relatedly, sensitive data should be wiped from employee devices when the employee leaves the company. Unwiped data can be stolen by unauthorized parties, risking the organization’s and its customers’ data.

The organization must also establish exact protocols for working. How will information be shared between the telecommuter and the organization? Who has authorized access from a remote location? Detail exactly the network protocols to be used. Is the remote worker using a company-supplied device? Or does the company allow/expect the employee to Bring Your Own Device (BYOD)? Is he/she using more than one device to access or communicate with the organization? By what means? Emailing? And with attachments? Chat? Through Project Management software? If so, is it intranet- or internet-based? Texting? FTP? All these must be secured.

Best Practices for the Employee

If you’re an employee being given a work-at-home option, how do you make it work?

To combat “out of sight, out of mind”, and the lack of collaboration opportunities, as a remote worker, you have to establish your presence in other ways. Communication becomes especially critical for you: How will you do it (subject to the protocols allowed by your employer)?

First, it may be a requirement of your company that you work set hours, but part of the appeal of working at home is the flexibility to address family needs. If you are granted this flexibility, it is a good idea, so that you feel part of the team, to get in on the real-time conversations, by working some of the same hours as your co-workers.

Project Management Software may be part of your business’ routine communication. If so, you’ll definitely rely heavily on it not only to communicate your progress, but also to stay in the loop about the burdens team members are dealing with, so you can be supportive, and part of the team.

Email is probably the easiest form of communication between co-workers; emails are also easily misunderstood – people do not read emails carefully. And though emails can do it, they are not a great way to disseminate long items (attach longer documents as PDFs so that they can be printed with formatting that’s comfortable for reading).

Try instant messaging or chat for real-time communication and leaving communal messages. Get face-time with team members by video chatting or conferencing.

Because you’re on your own, it’s easy to feel overworked and underappreciated. So take it on yourself to measure your productivity. Set goals, track your hours, and review yourself critically to know how much you are getting done.

Get to know your co-workers. Read their social media pages, ask personal questions. It’s easy to throw people you don’t know under the bus. Be physically involved, too. Attend any non-work events. Visit the office as frequently as you can.9

Work It

Like the seeming knee-jerk reaction of companies in trouble that suddenly withdraw the work-at-home benefit, one of the problems is sometimes businesses offer work-at-home, while fostering a culture that maltreats those who make use of the program. Is telecommuting a new vacation days benefit in a business culture that counts it as a badge of honor the number of your days you leave on the table? Why else did Americans leave an average of 9.2 vacation days unused in 2012?10

But there is frequent evidence that says not many really believe in allowing people to do their work off-site. And with some reason, in the Ctrip study it was found that the longer people were teleworking, the less grateful they were for the privilege. And so, the employees initially worked extra hard out of that gratitude, but that diminished as the out-of-the-office routine became more routine. Some workers have been shown to be cavalier with protocols made to keep an organization secure. Being on your own is a privilege.

So here is an even older principle than the Industrial Revolution model of clocking in at an office: both partners to the remote work arrangement ask themselves continually if they’re acting as they would want to be treated.

1 http://globalworkplaceanalytics.com/telecommuting-statistics

2 researchgate.net/profile/Ravi_Gajendran/publication/262387597_Are_Telecommuters_Remotely_Good_Citizens_Unpacking_Telecommuting%27s_Effects_on_Performance_Via_I-Deals_and_Job_Resources/links/544a82990cf2bcc9b1d2f529.pdf

3 https://hbr.org/2013/07/working-from-home-a-work-in-pr&ab

4 https://www.nytimes.com/2014/03/08/your-money/when-working-in-your-pajamas-is-more-productive.html?_r=0

5 http://www.networkworld.com/article/2164133/infrastructure-management/best-buy-cancels-telework-program.html

6 https://www.entrepreneur.com/article/270585

7 http://www.networkworld.com/article/3049185/mobile-wireless/one-fifth-of-it-pros-say-their-companies-had-mobile-data-breach.html

8 www.networkworld.com/article/3085433/mobile-wireless/dude-wheres-my-phone-byod-means-enterprise-security-exposure.html

9 http://www.success.com/article/working-remotely-heres-how-to-do-it-right

10 Harris Interactive, per http://www.nytimes.com/2013/02/10/opinion/sunday/relax-youll-be-more-productive.html

Tour of the new maintenance facility of the WRTA

Bryley’s President, Gavin Livingstone, who currently chairs the Worcester Regional Chamber of Commerce (WRCC) Ambassadors, arranged for a group of 20 WRCC Ambassadors and staff to tour the new Worcester Regional Transit Authority (WRTA) maintenance facility at 42 Quinsigamond Avenue, Worcester. The tour was conducted by Jim Parker, General Manager of Central Mass Transit Management Inc. (CMTM), which operates and maintains all of the WRTA buses and facilities.

Touring Maintenance Facility

Created in 1974, the WRTA is the second-largest regional transit authority in Massachusetts, servicing Worcester and its surrounding 37 communities. WRTA buses typically run continuously from early morning through midnight (with some holiday exceptions); seven days a week, 365 days a year.

The WRTA’s new, 156,000-square-foot facility is roughly double the size of the original, outdated garage, which was built in 1928 as a trolley barn. The new facility is large enough for 75 transit buses and 30 vans (the current fleet includes 52 buses), and has nine maintenance bays. Buses enter the facility and head to a refueling bay where they can get a wash, repairs, fluid checks and adjustments – even get repainted – before rolling back into service.

Window View from the Upstairs Office

 

The new facility is also home to significant, up-to-date technology, including a WRTA BusTracker app, Track by Text, Track by QR Code, and WRTA-schedule/ tracking Kiosks located throughout the city.

Control Center

All operations run through the sophisticated Control Center, which is continuously manned when buses are on the road.

In 2014, Bryley Systems – the Managed IT provider for CMTM and the WRTA – designed and deployed an IT-infrastructure platform to support the technologies listed above, but with managed redundancies to allow continuous operation. (For details, visit Transportation Company Relies on Bryley Systems to Stabilize Technology Platform and Create Blueprint for the Future for details.)

Artificial Intelligence: Who’s afraid of intelligent behavior?

By Lawrence Strauss, of Strauss and Strauss.

The early cave paintings of the hunt, Manet’s “j’ai fait ce que j’ai vu” (I did what I saw), computer graphics renderings in contemporary films: people have always looked at and tried to copy nature. And this is the goal of artificial intelligence (AI) researchers. Near the roots of computer science, Feigenbaum and Feldman, in their 1963 anthology, Computers and Thought, wrote that the goal of artificial intelligence research is to “construct computer programs that exhibit behavior that we call ‘intelligent behavior’ when we observe it in human beings.”1 Recently futurist Ray Kurzweil said AI’s goal is to create smarter-than-human intelligence.2 The goal has not moved much in 50 years: scientists are trying to understand the mechanics of the best in human thinking and create devices to match or better it.

The investment in this type of research is growing. As an example, in 2014, Google bought eight AI-related companies, including DeepMind3 that specializes in deep learning, software that “attempts to mimic the activity in layers of neurons in the neocortex, the part of the brain where thinking occurs. The software learns … to recognize patterns in digital representations of sounds, images, and other data” with the goal of building a computer that can understand language and make inferences and decisions on its own.4

The AI with us today includes Japan’s carmakers whose robots work unsupervised round the clock for up to 30 days without interruption. Losing US jobs to less developed economies saves manufacturers about 65% on labor costs; were US companies to replace human workers with robots, the savings is estimated to be up to 90%.5

And there are every day news stories like lawyers being replaced by computer programs,6 and surgeons being replaced by robots,7 it’s easy to think coders and roboticists are out to replace us all with machines that are better than the best of us.

AI places a perhaps never-before-seen amount of power in the hands of very few: particular software and hardware developers. As Lord Acton wrote a hundred years ago, “power tends to corrupt”. And, there is no want of fictional stories of robots and computers being either misused or doing the abusing on their own. Pretty scary prospects. But, beneath the interests in profiting financially from the efficiencies of automation, what is the motivation behind AI?

In May 2007, Steve Jobs with Bill Gates at his side laughing along and applauding, said, “I want Star Trek.” Star Trek was the vision for the future held by the generation of tech leaders behind Apple, Microsoft, Google (Larry Summers and Sergey Brin have each said Star Trek doesn’t go far enough) and Amazon (Jeff Bezos was a crew member in this Summer’s Star Trek Beyond).

Star Trek’s four main characters, Captain Kirk, Doctor McCoy, Mister Spock and the Enterprise were symbols of the spirit of adventure, vulnerable complaint, (half-Vulcan) logic, and technology, respectively. It felt like a balance, such that with that harmony of passion and caution and reason and tech nothing could go wrong. (It could have been more balanced; Star Trek creator, Gene Roddenberry, originally cast the First Officer as a woman, but in 1966 the network would not OK such radicalism.)

Besides the ship itself, Star Trek’s technology consisted of tricorders to see if everything checks out, phasers and photon torpedoes to blast, transporters and Warp drive to beat it out of there fast, and the female-voiced Computer, whose echo we hear in Siri, Alexa and Google Now (which at one time was code-named Majel, after Majel Barrett, the actor who played the Starfleet computer). The computer is an un-conflicted and detached source of information (unlike Spock who had interests, like saving his friends), and yet human — by contrast, was the mechanical-sounding Robot voice in the contemporary TV show, Lost in Space. So the Starfleet Computer was both helpful in a way a person could not be, due to the vastness of its data, but was also comfortably familiar. There is a similarity to Barrett’s treatment in 1968’s HAL (2001: A Space Odyssey), but unlike with HAL, there is never a threat from Starfleet’s computer. Google’s Brin has called for a benign HAL.

Network television made Star Trek a shared utopian vision. One of its main characters was an automated vessel somehow peopled by a crew of 430. Gene Roddenberry explained in “The Making of Star Trek” (1968), “One of the reasons … was to keep man essentially the same as he is now … I believe that man … always will be a social animal. You can’t divorce man from the things that human relationships give him.”

Roddenberry’s answer is not much comfort for people feeling the need of having to earn a living. It must be asked with the transition to more automation: how will we and our children continue to earn and survive?

“We end up with a universal, basic income … people will have more time to do other things, more complex things, more interesting things,” Tesla founder, Elon Musk told CNBC in November. Musk is convinced that jobs won’t be replaced, and that machines will soon be powerful to the point of disrupting our way of life.8

In December 2016, President Obama issued a report that read, “we should not advance a policy premised on giving up on the possibility of workers’ remaining employed [in spite of increased automation] … our goal should be first and foremost to foster the skills, training, job search assistance, and other labor market institutions to make sure people can get into jobs.” The report proposes government interventions like more funding for technical education and AI research.9

According to the Economist, “digital technology has already rocked the media and retailing industries, just as cotton mills crushed hand looms and the Model T put farriers out of work. Many people will look at the factories of the future and shudder. Most jobs will not be on the factory floor but in the offices nearby, which will be full of designers, engineers, IT specialists, logistics experts, marketing staff and other professionals. The manufacturing jobs of the future will require more skills. Many dull, repetitive tasks will become obsolete.”10

Fortune’s senior editor-at-large Geoff Colvin wrote, “don’t ask what computers can’t do. As their abilities multiply, we simply can’t conceive of what may be beyond them. To identify the sources of greatest human value, ask instead what will be those things that we insist be done by or with other humans — even if computers could do them. These are our deepest, most essentially human abilities, developed in our evolutionary past, operating in complex, two-way, person-to-person interactions that influence us more powerfully than we realize. When Oxford Economics asked global employers to name the skills they most want, they emphasized ‘relationship building’, ‘teaming’ and ‘co-creativity’.”11

In the 2015 film Ex Machina, writer/director Alex Garland has a Dr. Frankenstein/ Mark Zuckerberg-like character, Nathan, create a lifelike robot-woman, Ava. According to Nathan’s protégé, Caleb, Ava passes the Turing Test for judging artificial intelligence. But Ava turns out to seem to the audience flawed by her logic, in that while she figures out Nathan’s ultimate puzzle of getting free by using sophisticated stratagems, she appears oblivious to the needs of others and callously abandons Caleb to die. Ava has a goal without thought of the ramifications. At the same time, Garland imbues Caleb with human flaws that, though different in the way they look – it looked like a falling in love story – have a similar effect: Caleb was unwilling to intervene on behalf of a different robot-woman, one for whom he did not have an attraction, which led to her abandonment and death. Perhaps Garland is trying to teach us that AI may strike our sensibilities as a strange, alien cruelty, but man’s inhumanity remains our once and future true enemy.

Out walking one night with my wife, looking at the Christmas lights, we came to a house with colorful computer-controlled LEDs flashing a somewhat starry pattern near the front door. “That’s pretty,” she said. A few minutes later she pointed out the sunset with its pink sky and indigo stripes of clouds, and it took my eyes a few seconds to adjust from the house decorations to this other light, which was sublime. It was for me a good picture of humanity in pursuit of Intelligent Behavior. As Beethoven wrote: [humanity] feels darkly how far he is from the unattainable goal set for us by nature.12

 

Sources and references:

1Computers and Thought, Feigenbaum, Feldman, 1963, McGraw-Hill, New York

2http://www.businessinsider.com/ray-kurzweil-law-of-accelerating-returns-2015-5+&cd=1&hl=en&ct=clnk&gl=us

3https://www.theguardian.com/technology/2015/nov/05/robot-revolution-rise-machines-could-displace-third-of-uk-jobs

4http://www.technologyreview.com/s/513696/deep-learning/

5https://www.theguardian.com/technology/2015/nov/05/robot-revolution-rise-machines-could-displace-third-of-uk-jobs

6http://www.businessinsider.com/the-worlds-first-artificially-intelligent-lawyer-gets-hired-2016-5

7http://www.cnn.com/2016/05/12/health/robot-surgeon-bowel-operation/

8http://www.cnbc.com/2016/11/04/elon-musk-robots-will-take-your-jobs-government-will-have-to-pay-your-wage.html

9https://www.whitehouse.gov/sites/whitehouse.gov/files/documents/Artificial-Intelligence-Automation-Economy.PDF

10http://www.economist.com/node/21553017&num=1&hl=en&gl=us&strip=1&vwsrc=0

11http://www.wired.co.uk/article/robot-takeover-geoff-colvin

12http://www.gutenberg.org/ebooks/3528?msg=welcome_stranger#2H_4_0003

It’s here! Announcing the launch of our new responsive-design Web site

After months of hard work and dedication, we are delighted to officially announce the launch of our responsive-design Web site that went live on February 7, 2017. The URL hasn’t changed. Take a look at www.bryley.com.

Bryley Systems is a Managed IT Services Provider and a Managed Cloud Services Provider serving clients throughout New England. We have been fulfilling the IT needs of organizations since 1987 with a focused, client-friendly approach by combining brand-name equipment and software with flexible service options and low-risk, custom-fit, support agreements.

The goal of our new Web site is to provide our visitors with an easier way to learn about Bryleys’ services and solutions. We are proud to announce the addition of our Managed Cloud Services, Network Assessment and Cybersecurity pages which describe our services in a more organized and detailed manner.

Our current and prospective clients will find useful information about our Support Options and Bryley Client Portal.

Our Resources page is filled with newsletters, industry related articles, white papers, blogs, client case studies, videos, and slide decks. We will be constantly updating our content with even more helpful information.

Amongst the new features the site contains are integrated, social-media buttons for Facebook, Twitter and LinkedIn to foster improved communication with our clients.

We hope you enjoy the new Web site with its fresh look and easy-to-access material. The responsive design means you can check it from your tablet or smartphone, too. Come and visit us at www.bryley.com!

5 Reasons Content Marketing on Social Media is Essential to Your Business’ Success

This week’s blog has been prepared by Russell Mangsen, Principal Consultant at Namra Consultion Group, LLC (NCG).  Founded in 2016, NCG understands the importance of maintaining a strong online presence through social media channels.  The organization seeks to create an online community for their clients and in turn develop long-term, trusting partnerships.

Social media marketing and SEO are two tightly interwoven strategies. Both are organic, inbound strategies that focus on building an appealing identity that naturally attracts visitors. Since social media relies on high-quality content and a visible, strong brand presence, the efforts you spend on SEO can doubly improve your social media reach, and as most search marketers will tell you, your social media presence can greatly increase your search rankings.” (DeMers).

Most business owners understand the concept of content marketing, since, at its core, it makes sense; posting interesting content online, which generates consumer interest allows you to develop a following of potential customers for your business. In theory, it makes sense. But, how often do you have to post to see results? How do you develop this “interesting content” and how do you keep it interesting? What social media platforms are most important for your business? And finally, the biggest question we hear on a regular basis: “This takes a lot of time… Is it really worth the effort?”

When we hear this question (and we hear it a lot), we completely understand. How could a social network, originally built for teenagers and college students to make party plans, become a marketing tool, so powerful that every business in existence needs it just to survive? Well, here’s how: Let’s take a look at the amount of monthly users some of the most popular social media platforms had in 2016 – a number which has only grown since, and will continue to grow in the future.

“Social platforms have become the new leaders in the digital media industry, evolving well past their beginnings as digital communication networks and becoming full-fledged media distribution channels and entertainment centers.” (Adler).

Not bad, right? Now, let’s dive deeper into the ways social media can truly be used as a marketing tool, and a powerful one at that. There are many benefits to developing a strong digital presence for your business on social media. We’ve narrowed it down to what we believe are the 5 most important impacts a strong social media presence can have on your business. Our hope is that some of you may be able to justify dedicating the time or other resources necessary to bring your business into the digital age. It’s true, content marketing on social media requires a large amount of time and effort. When done correctly, though, it can allow your business to:

  1. Increase qualified leads by creating content, which drives your audience through social media to your website. At its core, the simplest goal of social media is to generate consumer interest, which organically drives traffic to your website – or wherever the sale happens in your business – when your audience desires more information. By creating content your target audience is interested in, you are increasing the chances a potential customer will come across your business’ online presence. Once they do, they will express their interest in your product or service by “Liking” or “Following” your business’ social media pages. One of the most common mistakes a business owner can make in today’s digital age is underestimating the value of their social media pages. What you may see as a simple “Like” on Facebook is actually a real person essentially endorsing your business, showing their support, and looking forward to your future posts because they are interested in the services you offer – the very definition of a qualified lead. What more could you ask for as a business owner?
  2. Increase your search engine performance by forming a cohesive link between your social media presence and your website. Posting industry-relevant and valuable content on multiple social media platforms, while maintaining your website, can have astronomically positive effects on your search engine performance and overall inbound marketing efforts. Your search engine performance will organically perform better as you create more industry-relevant content. The more high-quality content you produce, the stronger your company’s digital presence will become. Posting related content across multiple platforms will create synergy between each of your digital platforms, which serves to enhance the performance of your entire digital presence when people search for your business in Google. Simply put, the more content you create and spread across a broad array of platforms, the stronger your business will perform online. The final result being, when a consumer searches for your something industry, not only will your website appear on Google, but your Facebook page will appear as well.
  3. Build a more personalized brand by creating original content. So you’ve got people searching for your services on Google. They see your website, and then check out your Facebook page. That’s great, but what do they see? Anything interesting? Thought provoking? Or, just another business posting about the exact services they have listed on their website? On social media, it’s important to find the perfect balance between showcasing your services and showing the world “who” your business is. This is a great opportunity for you to build trust with people who have never even met you. Social media, at its core, is about connecting people with other people. Generally speaking, most people like to do business with people they know and trust. Your consumers want to get to know your business’ personality, and social media allows you to fully customize the message you wish to communicate to them. It also gives you the ability to display the people who make up your business, which is what social media is all about.
  4. Increase the effectiveness of your marketing by focusing on engagement, not just your lump-sum total impressions. “The entire marketing world is obsessed with impressions. You might hear someone say “40,000 people saw this video.” But the truth is, they didn’t. They didn’t because as soon as the ad came up in video form, they clicked away to a new tab to look at something they actually wanted to see. But they count as an impression. They count as ‘seeing it.’ On TV, it’s the same problem. Nielsen sees how many people watch a TV show and they count those impressions against the ads that ran during the show. But as soon as commercials came up, people picked up their phones. They opened Facebook or Instagram. They aren’t engaged with the TV.” (Vaynerchuk).
    In today’s world, content is king. Social media gives any business the opportunity to shine bright and break away from the overcrowded marketplace in their industry by creating engaging content that actually appeals to your consumers. Rather than spamming them with your logo and tagline over and over again, you will generate a following of potential buyers who simply like what your business has to say. The idea here is that you are telling the story of your business and engaging with the community around you, rather than hitting people with a new advertisement every day. This increases the effectiveness of your efforts in the same way that meeting with a potential buyer in person works better than sending emails back and forth or talking on the phone. It’s about the personal connection.
  5. Maximize your budget by saving money and spending efficiently. No business has an unlimited marketing budget, and with so many options for traditional advertising – newspaper, radio, television, online advertising, etc. – it can be difficult to determine which marketing channels will show you the highest returns. In some cases, the most appealing aspect of content marketing on social media is that it requires little to no capital to get started. After all, creating a Facebook or Instagram account is free. However, there is some give and take involved here, because in order to see results, a large time commitment must be made to generate appealing content on a regular basis for your audience to interact with. Many businesses see this as time well-spent, because if one thing is for sure, it’s that people are spending more time on digital devices now than ever before, and the world is only going to become more digitally oriented as time goes on. For this reason, it is essential for your business to begin focusing on building a strong digital presence.

After taking a look at these 5 main impacts social media can have on your business, we have seen many skeptics start to understand the importance of content marketing on social media. The majority of these skeptics even begin rationalizing the time or monetary investment needed to produce high results using the content marketing technique.

In conclusion, if you get one thing out of this article, we hope it’s this: There’s a reason we put billboards on the side of the highway instead of in the middle of vacant fields. Your consumers are on social media. If you want to get in front of your consumers, you need to be there too.

Sources

Vaynerchuk, Gary. “When Will Marketers Talk About Attention, Not Impressions?”. Gary Vaynerchuk. N.p., 2015. Web. 9 Jan. 2017.

DeMers, Jason. “6 Social Media Practices That Boost SEO”. Forbes.com. N.p., 2017. Web. 9 Jan. 2017.

Adler, Emily. “Social Media Engagement: The Surprising Facts About How Much Time People Spend On The Major Social Networks”. Business Insider – Tech Insider. N.p., 2016. Web. 9 Jan. 2017.

Bryley Basics: HP, Inc. Battery Recall

HP, Inc. recently recalled some of its laptop batteries due to fire concerns. This recall affects less than 1% of the laptops purchased between March 2013 and October 2016.

The batteries being recalled were primarily sold online or in big-box stores (like BestBuy). They are black in color and were in these HP laptop models:

  • Compaq
  • Compaq Presario
  • Envy
  • HP
  • Pavilion
  • ProBook

Affected batteries, like the one pictured below, have barcodes that start with these characters:

  • 6BZLU
  • 6CGFK
  • 6CGFQ
  • 6CZMB
  • 6DEMA
  • 6DEMH
  • 6DGAL
  • 6EBVA

HP released this statement: “Consumers should immediately stop using the recalled batteries, remove them from their notebook computers and contact HP for a free replacement battery.”

For details, please visit the HP Notebook Computer Battery Safety Recall and Replacement Program.

If you would like assistance with a HP laptop purchased from Bryley Systems between October 2013 and August 2016, please call us at 978.562.6077 or email us at ITExperts@Bryley.com.